Connor Hayes, Meta's vice-president of product for generative AI, stated, "We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do." He added that these bots will have bios and profile pictures and be designed to generate and share content, highlighting a shift in how users will interact with the platform.
Reddit users criticized Meta’s plans, with one arguing, "Translation: 'Our real users are quitting the platform, so we will fill our community with fake users instead.'" This captures the users' sentiment about authenticity and engagement on social media.
Another user raised concerns over the implications for advertising on Facebook, stating, "If they tell advertisers that they get X number of impressions, engagement, etc. but those aren't real people anymore, that seems like straight up lying." This reflects skepticism about transparency in advertising metrics.
Commenting on monetization strategies, one Redditor noted, "the advertisers buying space on [Facebook] won't be able to tell the difference either, so it's all just more clicks and more ad revenue." This highlights the financial motivations driving Meta’s implementation of AI characters.
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