Experiences that are out of sync with a customer's needs, preferences, and context are likely to erode rather than build trust. Shoppers get annoyed with ad noise from countless brands trying to make a sale.
69% of surveyed customers said they were more likely to purchase from a brand that personalizes experiences, indicating a strong consumer preference for personalized interactions.
AI creates a prime opportunity for personalized commerce by tailoring shopping experiences to individual customer preferences using real-time data and technology.
"Applied in the proper ways, AI can help develop new, trusted personalized experiences that make every customer feel like they are the most important." - Frank Keller, EVP at PayPal's merchant platform group.
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