Prime Video has announced a trial of AI-assisted dubbing for select films and TV shows, with a blend of AI and human localization professionals to guarantee quality. This pilot will start with 12 titles previously without dubbing, such as 'El Cid: La Leyenda' and 'Mi Mamá Lora.' The AI-based dubbing aims to improve accessibility for wider audiences, following a trend among streaming services to adopt this technology. Prime Video also offers features enhancing viewer experience, such as 'X-Ray Recaps' and 'Dialogue Boost.'
According to Prime Video, this new test will feature AI-assisted dubbing services in English and Latin American Spanish, combining AI with human localization professionals to "ensure quality control."
AI-based dubbing has gained popularity in the entertainment industry as it helps make content accessible to a broader audience.
Prime Video already offers several AI features meant to enhance the viewing experience, including "X-Ray Recaps," which summarize entire seasons and episodes, and "Dialogue Boost," which improves audio clarity for dialogue that may be difficult to hear.
Initially, it'll be available for 12 titles that previously lacked dubbing support, including Spanish animated film 'El Cid: La Leyenda'.
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