With this acquisition, we're complementing Reddit's contextual intelligence with creative intelligence to accelerate the performance of our ads products, said Roelof van Zwol, VP of ads engineering at Reddit.
Creative has always been a massive driver of ad performance, but AI capable of processing images and videos hasn't existed until now. Memorable AI has made the biggest progress in terms of intelligent creative understanding, predictions and recommendations, van Zwol said.
Memorable AI earned outsized attention in its three years in market thanks to the backing of major ad industry players like MediaLink CEO Michael Kassan and Brian O'Kelley.
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