Salesforce announces initiatives to bring trust and governance to AI agents | MarTech
Briefly

Salesforce has launched new governance, security, and compliance capabilities aimed at fostering trust in AI agents used by organizations. A survey of IT security leaders revealed significant concerns regarding data readiness and adequacy of guardrails for deploying AI. To combat these issues, Salesforce introduced tools such as Agentforce and data governance mechanisms that work throughout its platform. These capabilities include robust data protection, compliance features, and enhanced visibility into AI behaviors, designed to ensure reliable and secure integration of AI in business operations.
Nearly half (48%) worry their data foundation can't get the most out of agentic AI, and 55% aren't fully confident they have appropriate guardrails to deploy agents.
Salesforce says these deliver a fully integrated, enterprise-grade foundation for trusted, governed and secure AI, in contrast to fragmented point solutions available elsewhere.
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