Amazon Web Services (AWS) is intensifying efforts to boost AI sales, highlighting a strategic shift with internal campaigns and incentives to enhance performance in a competitive landscape.
The internal campaign 'Find One, Launch One, Ramp One' aims at integrating sales into both AI product introduction and service fulfillment, mobilizing all staff to participate actively.
AWS faces significant competition in the AI market, especially from Microsoft, which has claimed an early advantage through its partnership with OpenAI, prompting AWS to adapt.
Sales performance incentives now include performance bonuses and unique rewards like pizza parties at executives' homes, reflecting a more aggressive approach to sales in the AI sector.
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