The article explores how the design company Superside is leveraging AI technology to improve creative workflows. Superside's Chief Marketing Officer, Jen Rapp, discusses the company's AI-centered rebrand and its application in client work and internal processes. Emphasizing the importance of AI in streamlining operations, Rapp outlines how the company's AI tools serve as extensions of creativity, generating high-quality design drafts that are refined by their creative team. This case study illustrates a positive and innovative approach to integrating AI in the creative industry.
AI is at the heart of everything we do here at Superside. Not only are we using AI in our client work, but it's a resource that's helping to streamline internal processes and facilitate seamless collaboration across our organization.
Our talented AI team has pioneered AI brand models - sophisticated prompts that include comprehensive design specifications. We can now input detailed parameters...generating high-quality first drafts.
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