The rapid rise of AI, especially in art and video, has left many artists perplexed about their creative identities. Joaquin Cuenca Abela, CEO of Freepik, acknowledges the industry's past errors in training AI models on vast creative works without consent, leading to trust issues. He advocates for transparency, collaboration, and emphasizing human creativity. Despite these challenges, he reassures that AI can assist storytelling but not dictate it, highlighting the importance of human experience and meaning in artistry. Freepik's adaptation showcases a proactive approach to leveraging AI positively in the creative domain.
Honestly, part of the blame is on us, the AI industry. We trained models on everything under the sun. The outcome was unknown. But it worked. And now we have to rebuild trust.
AI can help you tell stories. But it won't tell you what story to tell. That still comes from being aware of the world, understanding what matters to people, and putting that into your work.
Tools evolve, the eye doesn't.
Rather than resist AI, Freepik leaned in. We started, very naively, putting Stable Diffusion into our workflows, hoping to find a positive path forward.
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