Trivago has launched a new ad campaign starring Jürgen Klopp, making use of advanced AI to translate and synchronize the ad into nearly 20 languages. This innovative technology matches the actors' mouth movements with the audio in various languages, enhancing authenticity. CEO Johannes Thomas noted that this strategy allows for a unified spokesperson globally, which is expected to positively activate users. The company reported a 3% revenue growth, indicating recovery from previous declines attributed to shifts in Google's ad policies. Thomas emphasized a perspective contrary to the belief that metasearch is outdated, highlighting ongoing price consciousness among users.
It's really cool to have one spokesperson across the globe, and that has very promising results in how it activates users.
We have double-digit revenue growth in January, and so we expect double-digit growth in Q1, and we are on track to achieve that.
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