What is ChatGPT Pulse and how is it changing discovery?

"ChatGPT Pulse is a mobile AI feature for Pro users that delivers personalized updates and information directly in users' feeds. This new "push" approach gives brands an opportunity to reach audiences proactively, even before they search for content. To appear in ChatGPT Pulse, focus on building content that is authoritative, clear, and AI-ready. Establish verified brand profiles, maintain canonical pages, and publish regularly updated, time-stamped content."

"Launched earlier this week, ChatGPT Pulse is a proactive feature from OpenAI that delivers personalized updates based on users' chats, feedback, and connected apps - all before they search. With the launch, ChatGPT can now do asynchronous research on your behalf, delivering curated updates from quick dinner ideas to custom workout plans. ChatGPT Pulse is currently available to Pro users on mobile."

"The launch of ChatGPT Pulse signals a shift in how people discover and engage with brands. Instead of waiting for search queries, ChatGPT Pulse delivers updates directly into users' feeds, marking one of the first true AI push channels. For businesses, this means always-on visibility in the tools customers already use and more opportunities to build credibility and early-mover advantage as a trusted source. And with features like ChatGPT Instant Checkout, that discovery-to-purchase journey will happen entirely inside ChatGPT - making visibility even more valuable."

ChatGPT Pulse delivers personalized, proactive updates to Pro users on mobile by using users' chats, feedback, and connected apps to surface curated information before searches occur. The feature enables asynchronous research and sends time-relevant content such as meal ideas and workout plans directly into users' feeds. For brands, Pulse creates an always-on push channel that increases visibility inside tools customers already use and shortens discovery-to-purchase flows through integrated features like Instant Checkout. Brands should build authoritative, clear, AI-ready content, maintain verified profiles and canonical pages, and publish regularly updated, time-stamped material to improve surfacing and credibility.

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