#content-optimization

#content-optimization

In last year's report, the main disruption was inside marketing: established vendors vs. upstart AI-native tools, or the challenge of managing ever-expanding martech stacks. This year, the main disruption is outside of marketing's control: The consumer use of tools like ChatGPT, Claude and Gemini for research and buying decisions is turning everything upside down. Half of all consumers already use AI-powered search, putting as much as 50% of traditional search traffic at risk. That's an enormous power shift.

We have come a long way since then-from simple websites to dynamic social and digital marketing ad campaigns powered by artificial intelligence. Aside from being just a new kid on the block (at least, in the mainstream), AI has become a prominent piece of our digital marketing landscape. Now, you might want to know, as many of our clients do, how you can leverage AI for your digital marketing efforts.

Generative Engine Optimization (GEO) is the practice of optimizing content to appear in AI-generated answers, distinguishing it from traditional SEO by focusing on conversational clarity and relevance.

In today's digital landscape, creating compelling and polished content is essential for capturing and retaining audience attention. This comprehensive guide offers invaluable insights and strategies for optimizing your content across various platforms.

Many of the most effective tactics to promote your YouTube channel are free, including optimizing content for search, engaging with viewers, and sharing across platforms.

The Visual Experience Platform (VXP) provides a comprehensive suite that encompasses the entire lifecycle of digital assets, from storage to distribution and optimization.