Jak Bannon highlighted on social media that over 5,000 images were generated with Midjourney to aid in the creation of visual identity for the campaign. This showcases AI's potential as a powerful tool for idea exploration, helping to expand concepts, although he emphasized the necessity of skilled execution from the VFX teams to achieve the final product.
Klindparagoni noted that the campaign integrated AI-driven visuals with traditional techniques in a hybrid workflow. This blending of AI technologies with conventional visual effects shows how brands like Nike are innovating in their creative processes.
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