The advent of AI is reshaping search paradigms, posing challenges for industry giants like Alphabet. With the rise of AI chatbots such as ChatGPT, users are increasingly able to seek answers without relying on traditional search engines like Google. This shift has raised concerns about Alphabet's substantial ad revenue, primarily sourced from Google Search. Appleâs interest in AI-based search solutions could further jeopardize Alphabet's established business model, prompting a decline in investor confidence and share value. Nonetheless, experts advise that the situation requires cautious optimism as AI's long-term impacts continue to unfold.
AI is revolutionizing sectors and industries, and Alphabet's dominance in search faces potential disruption as companies like Apple explore AI search alternatives.
Eddy Cue, Appleâs senior vice president, suggests that AI-powered searches will replace traditional search engines, raising concerns about Alphabetâs ad revenue.
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