Generative AI has quickly become integral to creative industries, especially gaming, where it aids in communication among diverse creatives and automates visual tasks. However, many creatives find that these AI applications often don't meet their expectations, presenting challenges to successful integration. The gaming sector, given its complexity and rich dataset, is an ideal arena for exploring AI's potential to support creative processes. This article highlights findings from user studies involving game developers, emphasizing the importance of understanding user needs to shape and evaluate generative AI models effectively.
Generative AI has rapidly gained popularity in the creative industries, particularly in gaming, where it can enhance collaboration and automate production tasks.
Despite its potential, generative AI often falls short of creative expectations, prompting challenges in its integration into artistic practices.
The gaming industry, with its complexity and diverse skills, presents unique opportunities for generative AI to support creativity and innovation.
Understanding user needs is crucial in evaluating generative AI models, ensuring they align with creative practices and enhance the development process.
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