YouTube is collaborating with CAA to launch a new technology that allows high-profile actors and athletes to manage AI-generated content featuring their likeness at scale.
The agency has been on the forefront of AI and digital rights, using its CAAvault service to scan and store clients' digital likenesses such as face and voice.
The issue of AI representation of creators is controversial in Hollywood, with some celebrities allowing AI use of their likeness and many opposing it vehemently.
Lisa Kudrow expressed concerns about the use of digital versions of actors in films, calling it an 'endorsement' of AI that diminishes the role of real actors.
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