According to Pew Research Center, 79% of New Year's resolutions are about one thing: health. People are increasingly focused on protein intake as part of their wellness goals.
High protein recipes are all the rage on Instagram, indicating a cultural shift where protein's importance is magnified, leading to various food products being protein-fortified.
The conversation around protein is not just nutritional but has also become politicized, as exemplified by initiatives like MAHA aiming to promote healthier eating habits across America.
Questions arise about how much protein is enough, reflecting ongoing concerns regarding dietary guidelines and the influences driving America’s current protein obsession.
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