"Last month, the art historian and comedian Verity Babbs (7,800 followers on Instagram) published The History of Art in One Sentence: 500 Years of Art (But Funny). Her book takes readers "through 50 key art movements across history, answering ten questions for each in just one sentence", according to its publishers. Babbs has created social media content for museums including the Tate, the British Museum and London's National Gallery."
"Meanwhile, Matthijs Van Mierlo, who runs The Gaze (574,000 followers on Instagram), has taken a more slapstick approach with his new book Stupid Faces in Stunning Paintings, out last month in Dutch (Borgerhoff & Lamberigts) and published next year in English (Page Street Publishing Co). It will take "you on a journey to the strangest corners of the art world, uncovering the stories behind 50 wacky faces," reads the blurb."
Digital-native art influencers are crossing into mainstream publishing, converting social followings into book sales and museum partnerships. Verity Babbs (7,800 Instagram followers) published The History of Art in One Sentence, condensing 50 key movements with ten questions each into single sentences and creating content for the Tate, the British Museum and the National Gallery. Matthijs Van Mierlo (The Gaze, 574,000 followers) released Stupid Faces in Stunning Paintings, highlighting 50 eccentric portrait subjects. Camille Jouneaux (La Minute Culture, 171,000 followers) and James Payne (Great Art Explained, 1.77 million YouTube subscribers) have also published accessible art-history books.
Read at The Art Newspaper - International art news and events
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