BrewDog USA has introduced BrewDog IPA, a new Headliner beer that showcases a piney, smooth, and hoppy nature. This American IPA has a 6.3% ABV and 45 IBUs, offering a harmonious balance of tropical and citrus flavors with a hint of pine. The recipe includes dry-hopped Chinook and Citra hops, along with Carafoam, Pilsner, and Barley malts. The launch marks a significant moment, being the first major IPA since previous celebrated releases. The marketing campaign, 'How Do You IPA?', invites fans to express their unique IPA experiences.
BrewDog IPA is a new release that features a pineapple, smooth, and hoppy profile paying tribute to Chinook hops, with a 6.3% ABV and 45 IBUs.
This beer offers a bold hop-forward experience, balancing bright tropical and citrus notes alongside subtle pine and a mellow bitterness.
The launch of BrewDog IPA is significant as it is the company's first major IPA introduction since Elvis Juice and Hazy Jane, showcasing their passion for hops.
The marketing campaign, 'How Do You IPA?', encourages fans to share their IPA experiences while featuring team members and real fans in the spotlight.
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