'Despite actually having a limited selection for most product categories, Costco usually manages to have the highest quality, most popular option ... Except when it comes to beer,' said one Reddit user. 'Their craft beer selection is composed of some of the worst beers I have ever tasted.' Redditors say Costco's craft beer selection focuses on just a few styles that don't satisfy true enthusiasts, limiting variety and excitement.
'Costco's business model is to zero in on just a few different options with the widest mass appeal,' highlighting its strategy of curating a simple selection. This means serious craft beer enthusiasts searching for niche or innovative breweries are often disappointed by the offerings available, favoring mainstream brands over smaller, unique operations without the production capacity to meet Costco's demands.
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