Firestone Walker Brewing's CMO On Billboards, Non-Alcoholic Beers And Digital Shelves | AdExchanger
Briefly

Dustin Hinz discusses how he transitioned from music marketing to the brewing industry, highlighting the rarity of such a career path in this space.
Hinz emphasizes that Firestone Walker's non-alcoholic beer line is a fresh venture for them, acknowledging their youth compared to established brands like Budweiser.
He notes that while some breweries consider partnerships with CPG brands, Firestone Walker prefers to focus on growing their brand independently for now.
Hinz reflects on the unique challenges faced by breweries during the COVID era, which he experienced just after joining Firestone Walker.
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