Launched in 2021, Jeremy Clarkson's beer brand Hawkstone has become Britain's fastest-growing privately owned brewery. Developed in collaboration with the Cotswold Brewing Company and utilizing barley from Clarkson's Diddly Squat farm, Hawkstone is now available in over 500 pubs. With impressive sales of £7.8 million, the brand has shifted from its humorous early branding to focus on premium products. Despite a setback with a cider recall, Clarkson credits their honesty in addressing issues for rising sales. Plans for international expansion are underway, supported by Heineken's minority investment, strengthening the brand's logistics and distribution.
Hawkstone is brewed in partnership with the Cotswold Brewing Company and is now served in more than 500 pubs across the UK.
Once we realised how much brewing actually costs, we knew it had to be premium.
We completely cocked up, but sales went up after we owned the mistake. Our refreshing honesty seemed to go down well.
When you go out with people in brewing, they actually have a pint - and then usually another.
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