Canyon has started selling a limited selection of its popular bikes directly on Amazon after laying off some employees in April. This move, while surprising, is part of a growing trend among brands to enhance sales. The available models include several of their best sellers at the same prices as on their website, allowing for broader consumer access. Despite concerns about brand image among dedicated customers, the strategy, coupled with their previous partnership with REI for services in over 200 stores, signifies Canyon's commitment to expanding its U.S. market reach.
Canyon's decision to sell through Amazon is surprising but reflects a broader trend. While it risks alienating loyal customers, it could significantly boost sales.
By offering its best sellers on Amazon, Canyon is aiming to increase its market presence in the United States while reserving top models for its website.
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