Just 38% think businesses in general should take a public stance on current events, a decline of 10 percentage points from 2022. The drop is particularly notable among Democrats, Americans under 45, Black Americans, and Asian Americans.
Cynthia Clark notes a potential shift in sentiment due to fatigue. There is an emergence of 'red companies and blue companies,' with different responses to public stances on issues like DEI.
Consumers are less likely to support companies endorsing political candidates. Gallup's Zach Hrynowski highlights the risk of losing customers by taking a political stance, outweighing potential gains.
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