The Hard Sell of Meghan's Soft Life
Briefly

Meghan Sussex's Netflix lifestyle show, "With Love, Meghan," showcases her culinary skills and personal branding as she prepares to launch her lifestyle label, As Ever. The show has already been renewed for a second season, indicating a successful debut on the platform. Sussex incorporates attainable cooking and hosting tips, emphasizing the importance of romanticizing ordinary life. However, her statement, "it's a business!" underscores the commercialization aspect, prompting reflection on the boundaries between personal identity and branding. Sussex's journey reflects the challenges many women face in marketing their image and personal lives for commercial success.
"With Love, Meghan is already a success by the most basic metric: The same week it debuted, Netflix renewed it for an already filmed second season."
"The cozy domesticity she's spent the previous eight episodes crafting signals her intention of creating a brand that mixes personal and commercial aspirations."
Read at Eater
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