Target reported adverse effects on first-quarter sales linked to reactions from its diversity, equity, and inclusion (DEI) initiatives, now termed 'Belonging.' CEO Brian Cornell noted the challenges of declining consumer confidence and changes in DEI strategy. Analysts pointed to multiple factors affecting sales, with some arguing that DEI changes may not be the main issue affecting Target’s performance. The pushback from DEI advocates indicates unresolved dissatisfaction, leading to planned protests, particularly as activists commemorate George Floyd's murder on May 25.
The extent of this should not be overstated as many other factors are driving down Target's sales numbers, but the move has certainly not been helpful.
To do that, we're focusing on what we do best: providing the best retail experience for the more than 2,000 communities we're proud to serve.
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