Are naming rights deals worth the investment for big brands? | MarTechNaming rights investments are evaluated through metrics like exposure, engagement, sales impact, media value, and brand compatibility.
Game Pass "Doesn't Hurt Game Companies," Says Doom Co-CreatorGame Pass is viewed positively by John Romero, suggesting it enhances access to games without harming sales.
How Trump Could Upend Electric Car SalesThe $7,500 federal tax credit is crucial for electric vehicle sales, and its removal could lead to a significant sales drop.
Costco saw 'abnormal' shopping behavior due to Hurricane Helene and the US port strikeCostco's sales surged due to panic buying in anticipation of Hurricane Helene and a port strike, showcasing consumer behavior in crises.
How Trump Could Upend Electric Car SalesThe $7,500 federal tax credit is crucial for electric vehicle sales, and its removal could lead to a significant sales drop.
Costco saw 'abnormal' shopping behavior due to Hurricane Helene and the US port strikeCostco's sales surged due to panic buying in anticipation of Hurricane Helene and a port strike, showcasing consumer behavior in crises.
Starbucks order taking forever? Don't blame the baristaStarbucks is facing staffing shortages and equipment failures, impacting customer wait times and overall service quality.
Foursquare introduces Sales Impact attribution features | MarTechFoursquare's Sales Impact enhances campaign measurement by integrating location data with purchase insights, allowing for improved ROI and strategic decisions.
Apple's Big iPhone 16 RiskThe first iPhone 16 models from Apple may lack new AI features, potentially impacting early sales.
Elon Musk's Politics May Be Pushing Some Buyers Away From TeslaTesla's sales are impacted by Elon Musk's right-wing political views and controversial behavior.