MagicCon has unveiled that the next Universes Beyond set for Magic: The Gathering will feature Avatar: The Last Airbender, set to release on November 21. This announcement indicates a shift in MTG's card dynamics as these crossovers are now Standard legal, allowing integration with classic MTG gameplay. While this change has stirred controversy among traditional MTG fans who cherish the game's original lore, it opens opportunities for lapsed and new fans to engage with the game through popular IPs. Future crossover sets are anticipated to continue this trend, potentially attracting significant franchises in 2025.
The upcoming Avatar: The Last Airbender set will be Standard legal and allows players to blend these cards with classic MTG, drawing new fans into the game.
The decision to make Universes Beyond sets Standard legal has sparked controversy among traditional MTG fans who preferred the game’s established fantasy lore.
Incorporating beloved franchises like Avatar into Magic: The Gathering is a strategy aimed at attracting new players and re-engaging former fans of the game.
Wizards of the Coast has indicated more Universes Beyond crossovers are planned for 2025, suggesting a marketing strategy focused on iconic franchises.
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