Billboard announced a new partnership with TalkShopLive to launch the Billboard Book Club, focusing on music stars promoting their books via livestream. The initiative kicks off with Geri Halliwell-Horner, who will discuss her latest book, 'Rosie Frost: Ice on Fire.' This platform allows fans to engage with artists beyond their music while purchasing signed copies live. Billboard’s editor-in-chief emphasizes the importance of recognizing artists as storytellers, and TalkShopLive's CEO highlights the platform's success in driving book sales for numerous authors through interactive livestreams.
"At Billboard, we’re always excited to celebrate and support artists beyond their music. Our Billboard Book Club highlights artists as true storytellers while helping fans engage with their favorite acts in new ways."
"Over the past five years, TalkShopLive has welcomed hundreds of authors to our platform to discuss their books and the inspiration behind them. These livestreams have resulted in thousands of sales for these authors."
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