With this year's Black Friday & Cyber Monday 2025 campaign wrapped, we saw nearly 50% more shoppers who bought something on TikTok Shop in the U.S., compared to the BFCM campaign period last year. And over the four-day shopping period alone, TikTok Shop saw extraordinary growth, with sales exceeding $500 million.
The creator economy is alive and well, and countless small businesses and individual entrepreneurs pay their bills by making short-form videos appealing to the customer on the street. They project a personalized vibe, trying to connect to viewers in more direct and human ways than how endlessly focus-grouped, big-bucks corporate ad campaigns sometimes land. But AI, which is already impacting the job market, is also encroaching on this