When faced with $10,000 in debt despite her financial background, Alejandra Rojas realized the missing element in traditional finance is understanding the psychology behind money.
Rojas highlights how conventional financial advice oversimplifies money management, stating, 'Many finance gurus tell you, ‘This is very simple: Don't spend and increase your revenues.’'
She found Morgan Housel's 'The Psychology of Money' enlightening as it emphasizes emotions in financial decision-making, explaining the complexity beyond straightforward budgeting.
Now debt-free, Rojas earned her Trauma of Money certification and began a financial education company, advising on the critical connection between emotions and finances.
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