How leaders can harness productivity to unlock creativity
Briefly

How leaders can harness productivity to unlock creativity
"Most business leaders view themselves primarily as "productive" rather than "creative." Productivity is often associated with measurable outcomes, such as efficiency, consistency, and task completion. Creativity, by contrast, is frequently perceived as spontaneous, unpredictable, and elusive. Yet, productivity and creativity are not at odds. In fact, they reinforce each other powerfully. Leaders who successfully integrate productive habits with creative practices can unlock new levels of innovation, effectiveness, and personal fulfillment."
"According to Gallup, disengagement costs the global economy $8.8 trillion annually. And disengaged leaders set the tone for disengaged teams. In our work with executives, we often hear the same lament: "I'm getting things done, but I don't feel like I am getting anywhere." The problem isn't a lack of effort. It's that productivity without creativity produces motion without momentum."
"The myth of creativity is that it arrives in spontaneous bursts of inspiration. In reality, creativity flourishes when it rests on a foundation of discipline. Cliff knows this from his dual roles. As a songwriter, he leans on courage, openness, and uncertainty. As a recording engineer, he thrives on precision, technical structur"
Most business leaders view themselves as productive rather than creative, associating productivity with measurable outcomes and creativity with spontaneity. Productivity and creativity reinforce each other and their integration unlocks higher innovation, effectiveness, and personal fulfillment. A global Adobe survey found 75% of professionals feel growing pressure to be productive rather than creative, while only 25% believe they meet their creative potential, revealing a creativity gap. Overemphasis on productivity without creativity leads to stagnation, disengagement, and missed innovation opportunities, with Gallup estimating disengagement costs $8.8 trillion annually. Creativity flourishes when paired with disciplined practice and technical precision.
Read at Fast Company
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