How this 'Godfather of Sustainability' persuades CEOs to change their business
Briefly

Looking back, I don't remember anyone ever advising me to enter business as a shark tickler. Still, while some brave people risk life and limb taming lions and tigers, I set out to rein in the corporate world's man-eaters.
I tell the story of how all this began, what life has been like inside the maws of some of the world's biggest corporate predators, and what I learned along the way as we tried to speak tomorrow's truth to power.
The number of large sharks off the East Coast plummeted by around 50% -a cameo of the wider story in which life on Earth has found itself sucked into and shredded by the jaws of capitalism.
Read at Fast Company
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