"The more accurately you can predict the demand for your services, the better your position will be when the demand actually arrives. This is particularly important in the case of perishable goods that need to be sold before the season ends. For example, if you're selling turkeys for Christmas, you'll need to take orders early on. Strengthen your supply chain before peak hits"
"When demand on your business is low, you can use your time and resources to build the systems that will allow you to cope when things get busy. This means building resilience into your supply chain, building relationships with your suppliers, seeking out new suppliers, and making yourself aware of any likely disruptions. Scale your workforce smartly and strategically When demand increases, you'll often need all hands on deck - and bringing in seasonal staff can be hugely helpful."
"At slow times of year, it's a good idea to review your performance during the previous busy spell. Where did the delays and errors come in, and how much did they cost you? What can be done to minimise those problems the next time around? It might be that you can identify a number of easy wins that will help you to thrive this time next year."
Seasonal businesses face predictable demand swings that require proactive preparation to protect profitability. Forecast demand early to plan inventory and pre-sell perishable goods, and use low-demand periods to strengthen supply chains by building resilience, supplier relationships, and alternative sources while monitoring potential disruptions. Scale staffing with temporary contracts and freelancers to meet peaks without creating long-term payroll burdens. Review past busy periods during slow times to identify delays, errors, and cost drivers, then streamline processes to capture easy wins. Prioritise staff wellbeing during high-demand periods to maintain performance and reduce burnout.
#seasonal-business #demand-forecasting #supply-chain-resilience #workforce-planning #process-improvement
Read at London Business News | Londonlovesbusiness.com
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