#demand-forecasting

#demand-forecasting

Weather impacts sales. Every retailer knows it. But for most, the likelihood that it might rain, snow, or sleet on the third of March somewhere in the Midwest is rarely used. Vendors such as Weather Trends have offered accurate, long-range forecasts for more than 20 years. But the opportunity is not predicting the weather; it's knowing what to do with the data. AI might change that.

The more accurately you can predict the demand for your services, the better your position will be when the demand actually arrives. This is particularly important in the case of perishable goods that need to be sold before the season ends. For example, if you're selling turkeys for Christmas, you'll need to take orders early on. Strengthen your supply chain before peak hits

Amazon is reaching an entire audience that Sephora is probably not reaching,