Salesforce Inc. has dominated the CRM industry, achieving a CAGR of 24% in revenue and a 44% CAGR in net income during the past decade.
The company’s strength lies in its extensive ecosystem built from strategic acquisitions like Demandware and Slack, filling gaps in its service offerings.
Despite Salesforce's pioneering status in the CRM and SaaS landscape, it now faces fierce competition from industry giants like Microsoft and Oracle.
Salesforce's entry into AI services signifies a strategic shift, as it allocates resources towards enhancing compatibility and development in an evolving market.
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