Starbucks CEO Brian Niccol has mandated that employees return to the office four days a week starting in October, requiring them to be on-site Monday through Thursday. This change affects employees at the Seattle and Toronto support centers and North America regional offices. Niccol's initiative is part of the "Back to Starbucks" strategy aimed at revitalizing company culture and improving business performance. All executives at the vice president level have been asked to relocate to Seattle or Toronto, further emphasizing the focus on in-person collaboration.
"We are reestablishing our in-office culture because we do our best work when we're together. We share ideas more effectively, creatively solve hard problems, and move much faster."
"Being in person also helps us build and strengthen our culture. As we work to turn the business around, all these things matter more than ever."
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