Starbucks has faced slumping sales and operational challenges in 2024, prompting the recent leadership change with CEO Brian Niccol aiming for improved efficiency and customer experience.
Under CEO Brian Niccol's leadership, Starbucks is revamping its approach by reducing discounts and reintroducing self-service milk bars to lessen complexity for baristas.
Niccol emphasizes a renewed focus on delivering orders within four minutes and restoring Starbucks as a "third place" for social interaction, addressing employee feedback.
With the impending changes in 2025, Starbucks is poised to adapt to both consumer preferences and operational demands, as voiced by its store employees.
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