Starbucks' corporate employees will see 60% year-end bonuses this year, reflecting the company's dismal financial performance with only 1% revenue growth and an 8% decline in operating income.
The altered compensation plan ties 70% of senior executive bonuses to financial performance, a shift from 50% last year, with the remaining 30% based on inclusion and diversity goals.
Despite the reduced bonuses for employees, new CEO Brian Niccol's $23 million annual equity award remains untouchable, secured with an amendment allowing board discretion for future adjustments.
Starbucks faces challenges as consumer behavior shifts, impacting its position as the preferred coffee choice, as evidenced by their stagnant revenue growth amid changing market dynamics.
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