Life hasn't been easy for U.S. real estate brokerages, facing unaffordable housing, constrained inventory, and high mortgage rates, prompting a push to increase agent counts.
Brokerages are trying to add real estate agents in bulk as a way to grow their businesses, now more important in a challenging market.
Agent migration mobility is at a 10-year low point, influenced by political uncertainty and regulatory changes, according to the Agent Movement Index from Relitix.
Newer companies attract agents with remote-work options and advanced tech platforms, showing a stark contrast with older brokerages experiencing stagnation or decline.
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