A report by Conga and Ascend2 Research reveals that revenue inefficiencies are costing companies millions. Surveying over 600 business decision-makers in the U.S. and UK, the report finds that 46% lack confidence in identifying revenue opportunities. Additionally, half of the organizations report increased operational costs stemming from mismanaged revenue processes. The risks are significant: 43% risk losing sales due to these inefficiencies, and 41% of companies expect customer dissatisfaction and potential churn if current processes are not improved, signaling a clear imperative for operational enhancements to drive growth.
According to a survey of more than 600 business decision-makers, 46% of professionals lack confidence in their company's ability to identify and capture revenue opportunities.
The report reveals that half of all organizations are dealing with higher operational costs because of mismanaged revenue processes, undermining their ability to optimize growth.
Furthermore, 43% of organizations are at risk of losing sales due to inefficient processes, with a significant concern over potential customer dissatisfaction and churn.
#revenue-growth #operational-efficiency #business-processes #sales-management #customer-satisfaction
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