GA4's complexity deters non-marketers from easily accessing basic visitor information, including traffic sources and associated keywords, prompting the need for user-friendly solutions.
Currently, keyword data isn't provided in GA4, making it essential to link the platform with Google Search Console for accessing organic search queries and keywords.
Many users feel overwhelmed by GA4’s design, suggesting a demand for services that translate analytic data into simpler, actionable insights befitting non-expert users.
While GA4 poses challenges for users, integrating with tools like Looker Studio can help in presenting the data in more digestible formats for everyday users.
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