The Canadian government has initiated a notable billboard campaign in 12 Republican-leaning states and D.C. highlighting that tariffs increase costs for Americans. The provocative messages include assertions like 'tariffs are a tax on your grocery bill.' Economics professor Tom Smith commented on the novelty and potential effectiveness, noting that while the impact on opinion remains uncertain, the billboards have successfully ignited discussion about tariffs. The campaign has attracted media coverage, going viral online, suggesting it is resonating with the public despite limited immediate changes in opinion.
I thought it was pretty novel," said Smith, an economics professor. "I'm literally teaching this in my class that tariffs are a tax, that tariffs will raise prices domestically. I don't know if it will change people's minds, but if one of the incentives was to get people talking about tariffs, it certainly has achieved that goal.
The federal government has launched an anti-tariff billboard campaign in 12 mostly Republican-voting states and in Washington, D.C., with messages like 'Tariffs are a tax at the gas pump.'
Even though the signs only started popping up over the past few days, many American media outlets have already covered the story with eye-catching headlines.
Ottawa launched the campaign 'to inform Americans of the economic impacts of tariffs,' said Global Affairs Canada spokesperson John Babcock.
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