Jeff Douglas, known for the iconic Molson Canadian ad "The Rant," has returned with a new video titled "We are Canadian," addressing U.S. President Trump’s critiques of Canada. In the video, Douglas, dressed in his signature flannel, passionately champions Canada’s values and identity amidst rising Canadian nationalism and anti-American sentiment due to trade tensions and political rhetoric. The project was a collaborative effort of Canadian creatives who donated their resources, reflecting a newfound wave of patriotism, as evidenced by the video’s rapid online traction.
"They mistake our modesty for meekness, our kindness for consent, our nation for another star on their flag..."
"The video was produced by an anonymous collective of Canadian creatives and advertising professionals, all of whom donated their time and resources to get 'er done."
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