During the 'We, Robot' event on October 10, Musk showed a stylised image bearing a striking resemblance to one of Ryan Gosling's key scenes from the movie. However, Alcon Entertainment, the film's production company, says it had explicitly refused a request to use stills from the film during the launch of Tesla's self-driving Robotaxi. The company alleges that Tesla used an AI-powered image generator to create fake promotional imagery based on scenes from Blade Runner 2049.
Musk, Tesla, and Warner Bros Studios (who hosted the event) are now all facing a lawsuit for using the movie's iconic imagery without permission. The lawsuit accuses those involved of 'false endorsement' and threatens that the 'financial magnitude of the misappropriation here was substantial'.
As part of the reveal for the Robotaxi, Musk showed a slide with the question: 'What kind of world do we want to live in?' The screen then changed to show what appears to be an AI-generated image of a lone figure wearing a duster jacket, standing in front of a orange-tinted city.
Musk then said: 'You see a lot of sci-fi movies where the future is dark, dismal, where it's not a future you want to be in. I love Blade Runner but I don't know if we want that future, maybe we want that duster he's wearing, but not the bleak apocalypse.'
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