Auto Trader reported a 69% increase in views of BYD models due to Euro 2024 sponsorship. BYD competes with Tesla in the electric car market, with Europe as a key export destination.
EU threatens 17.4% tariffs on BYD due to alleged unfair subsidies. BYD, Geely, and SAIC Motor are targeted to protect the European auto industry and its workers.
Experts doubt tariffs alone can hinder BYD's advance in Europe. BYD's founder, Wang Chuanfu, sees US and EU tariffs as a recognition of China's automotive strength.
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