Following a fatal accident involving a Xiaomi SUV, Chinese authorities have implemented new advertising regulations that ban terms like 'smart driving' and 'autonomous driving'. The Ministry of Industry and Information Technology imposed these rules after concerns about safety were raised due to the driver assistance feature's malfunction. Additionally, automakers are now required to obtain approval to conduct over-the-air updates for these systems, tightening control over technology safety. This regulatory change comes amid fierce competition in the Chinese auto market, where manufacturers like BYD need to adjust their advertising strategies accordingly.
The Ministry of Industry and Information Technology has tightened rules for automotive advertising following a fatal crash involving a Xiaomi SUV, raising safety concerns.
Automakers can no longer advertise 'smart driving' or 'autonomous driving' due to stricter regulations linked to recent accidents, reflecting a focus on safety.
Companies must secure approvals for over-the-air updates to their driving assistance systems post-delivery, following stringent tests, complicating the development of new technologies.
In a competitive market, Chinese manufacturers like BYD must now reassess their marketing strategies as they navigate the new restrictions on autonomous driving claims.
Collection
[
|
...
]