General Motors is pivoting from its unsuccessful Cruise robotaxi division to focus on its Super Cruise advanced driver assistance system (ADAS), which is showing early signs of consumer acceptance. Approximately 20% of users continue paying for Super Cruise after an initial three-year trial. As of the latest earnings report, GM has about 360,000 Super Cruise-enabled vehicles on the road and aims to double that by 2025. The system allows limited hands-free operation under specific conditions but requires driver vigilance; a fully autonomous vehicle system remains unattainable in the U.S. currently.
About 20% of GM customers driving Super Cruise-enabled vehicles opt to pay for the system after its initial three-year trial period, indicating a solid interest in the technology.
GM hopes to double the number of Super Cruise-enabled cars on the road to 720,000 by 2025, highlighting expectations for substantial future revenue from software subscriptions.
Super Cruise, a Level 2 driver assistance system, allows limited hands-free driving under specific conditions, yet requires drivers to maintain full attention and readiness to take control.
A fully safe, self-driving system doesn't exist in the U.S. yet, as GM focuses on consumer interests for autonomy over traditional robotaxi services.
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