Tesla's Cybertruck sales have significantly declined, selling only 4,306 units in the second quarter, while GMC's Hummer EV outsold it. Ford's F-150 Lightning also lagged with its lowest quarterly sales in over a year at 5,842 units. Rivian's R1T struggles with only 1,752 sales last quarter. Initially, Cybertruck sales peaked at nearly 17,000 units in Q3 2024, but quickly fell. Contributing factors include high pricing and potential brand damage, leading to excess capacity at Tesla's Texas factory.
After handing over the first few units in December 2023, the company started selling them in earnest in early 2024. Sales shot up to a high of nearly 17,000 in the third quarter of 2024, but fell just as quickly.
To be fair, the GMC Hummer tally includes sales of both the pickup truck and its SUV variant, although there is very little that differentiates the two. The SUV version of the Hummer EV still more closely resembles a truck than it does a typical sport utility vehicle.
Tesla sold just 4,306 Cybertrucks in the second quarter, just shy of the 4,508 Hummers that GMC moved in the same period, according to new data from Cox Automotive.
Whether that fall was due to the brand damage wrought by Elon Musk and his involvement with the Trump administration, or the fact that the Cybertruck is still far more expensive than the $40,000 price tag Tesla promised when it revealed the EV in 2019, is difficult to say.
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