Subaru of America has announced price hikes on several models due to rising costs associated with tariffs imposed by the Trump administration. The company stated that these adjustments, ranging from $750 to $2,055, are necessary to maintain a value proposition while offsetting increased expenses. The changes are set to take effect from June, impacting a significant portion of the vehicles sold in the U.S., as Subaru imports about 45 percent of its cars. Recent discussions among auto executives highlight substantial financial impacts from tariffs, potentially reaching $5 billion this year.
U.S. President Donald Trump has maintained a 25 percent tariff on the 8 million vehicles the U.S. imports annually, severely impacting automaker pricing strategies.
Subaru noted that the increases were made to offset increased costs from tariffs while maintaining a solid value proposition for the customer.
The Subaru price increases will add between $750 and $2,055 USD to vehicles depending on the model and trim, beginning in June.
Executives have indicated that tariffs could cost them upwards of $5 billion this year, underscoring the growing pressure on auto manufacturers.
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