Grace Tao highlighted that the Tesla Model 3 became a double five-star model of 'China Electric Vehicle Fire Safety Index' and 'Automobile Fire Safety Certification.' Tesla emphasizes that its cars have the highest safety standards, reinforcing the message that buying a Tesla means investing in superior vehicle safety. This reflects their commitment to safety across their entire vehicle lineup, ensuring that every model, from the affordable to the premium, adheres to stringent safety protocols.
Tao shared that the probability of a Tesla catching fire is just one-eighth that of a gasoline car, including incidents like building fires and arson. This statistic is crucial in reinforcing the safety message as it highlights the relative safety of Tesla vehicles in contrast to traditional vehicles, addressing public concerns and positioning Tesla as a leader in fire safety within the automotive market.
Every Tesla, from the Model 3 to the Model X Plaid, includes comprehensive active and passive safety features as standard. Grace Tao emphasized that Tesla continues to improve vehicle safety through ongoing technological innovation and strict production standards. This commitment to safety not only enhances consumer trust but also serves as a marketing tool in a competitive market to attract safety-conscious buyers.
Grace Tao noted, 'Buying a Tesla means buying the world's top vehicle safety configuration.' This statement encapsulates Tesla's marketing strategy in China, emphasizing their dedication to exceeding safety benchmarks and providing consumers with a reassurance about the security of their investments.
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